Hi there! I'm a Brooklyn-based Art & Creative Director with 10 years of experience building visually rich and emotionally resonant brands. From campaign creative to editorial content, I specialize in translating culture into compelling visuals—with a focus on fashion, identity, and community-centered storytelling.
adriannahousman@gmail.com  about me!

Denim for Days!


Target Women’s Trends Lookbook
Photography Art Direction
2025 This lookbook was an opportunity to push Target’s editorial style in a more elevated direction. I led art direction across concepting and execution, introducing hand-painted scenic backdrops and a refined lighting approach that added depth and softness to the imagery—marking a shift from the brand’s traditionally brighter, commercial aesthetic. Shot in a studio environment, the clean compositions and tonal color palettes let the seasonal fashion trends take center stage, while the confident yet relaxed posing reinforced Target’s growing role as a destination for modern, wearable style. Each image was crafted to feel aspirational yet accessible, with flexibility to live across digital and social platforms.





We set out to evolve Target’s studio work—infusing it with mood, materiality, and softness. The goal was to create imagery that felt calm, clean, and confidently styled, bridging editorial storytelling with shoppable design.



Hand-painted scenics added texture and warmth, shifting the energy away from flat, commercial backdrops. Every hue was chosen with intention—tonal, grounded, and modern—allowing the set to quietly support form, silhouette, and light.



We softened the lighting to mimic natural light and bring a sense of quiet luxury. Every on-set decision—from backdrop color to posing—was made to keep the visuals fluid, elevated, and aligned with the tone we envisioned.







Ultimately, this project was about pushing Target’s style language forward while maintaining an accessible, inviting tone. We wanted the visuals to sit comfortably between campaign and editorial—clean, elevated storytelling with room to breathe.





Target Women’s Trends Lookbook 2025
Art Direction, Studio Photography, Digital
Shot in NYC
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Adrianna Housman

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About Me
I’m a creative leader with 10 years of experience and 6 years in-house, specializing in editorial content, brand storytelling, and cross-channel campaigns. Proven ability to lead high-performing teams and deliver visually compelling, data-driven work that drives engagement and business impact. Let’s connect to bring your creative vision to life!