Hi there! I'm a Brooklyn-based Art & Creative Director with 10 years of experience building visually rich and emotionally resonant brands. From campaign creative to editorial content, I specialize in translating culture into compelling visuals—with a focus on fashion, identity, and community-centered storytelling.
adriannahousman@gmail.com  about me!



Spring Preview


Target Spring Preview Lookbook
Art Direction for Photography and 
Digital Experience
2025
           
I led art direction for Target’s Women’s Spring Preview with the goal of elevating the brand’s editorial presence and pushing it into more refined, style-forward territory. Clean compositions, tonal sets, and softened lighting created a polished, modern visual language. Through intentional posing and focused styling, each look was crafted to feel effortless yet elevated - helping position Target as not just trend-aware, but trend-relevant in a highly competitive market.






Before the shoot, I worked closely with the styling and merchandising teams to translate seasonal trends into a cohesive editorial direction. 

We developed moodboards that centered on tonal palettes, clean set design, and minimal styling to create a look that felt both modern and wearable.






On set, I focused on capturing a sense of ease and polish—directing pose and expression to bring out warmth and relatability. 
I collaborated with the crew to fine-tune lighting for softness and subtle sculpting, keeping it flattering across every look and model.



Throughout the shoot, I made real-time decisions to adjust styling details, backdrops, and framing—ensuring each composition stayed clean, product-forward, and on-brand.





In post, I helped lead the image selection and retouching process, maintaining consistency in tone, texture, and overall polish. I also partnered with the digital team to ensure the visuals worked seamlessly across platforms—from product grids to editorial landing pages.






Quiet confidence, brought to life
through light, form, and intentional direction.

Target Spring Preview Lookbook
Art Direction for Photography and 
Digital Experience
2025

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Adrianna Housman

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About Me
I’m a creative leader with 10 years of experience and 6 years in-house, specializing in editorial content, brand storytelling, and cross-channel campaigns. Proven ability to lead high-performing teams and deliver visually compelling, data-driven work that drives engagement and business impact. Let’s connect to bring your creative vision to life!