Hi there! I'm a Brooklyn-based Art & Creative Director with 10 years of experience building visually rich and emotionally resonant brands. From campaign creative to editorial content, I specialize in translating culture into compelling visuals—with a focus on fashion, identity, and community-centered storytelling.
adriannahousman@gmail.com  about me!





Spring Getaway


Target Women’s Spring Editorial 
Photography Art Direction
2025
For this spring editorial, I led art direction with a focus on capturing an elevated vacation aesthetic—think sun-warmed backdrops, soft shadows, and relaxed yet refined styling. Inspired by warm destinations and easy luxury, the set design featured sculptural arches and natural textures to evoke the feeling of slow, sun-soaked days. The imagery was built to feel aspirational yet accessible, aligning with Target’s evolving brand voice while delivering a cohesive, serene story across swim and seasonal apparel.




This story was rooted in the feeling of warm destinations and slow, sun-soaked days—elevated, effortless, and easy.


Sculptural arches and tonal textures replaced bright sets, bringing a sense of calm and intentionality to each frame.




We softened the lighting, embraced shadow play, and moved toward a more luxurious, editorial sensibility—pushing beyond the expected.



The styling emphasized simplicity and confidence—breezy layers, natural silhouettes, and subtle textures that echoed the set itself.





This campaign reflects Target’s evolving creative voice—aspirational yet grounded, polished but still approachable




Target Women’s Spring Editorial 2025
Art Direction, Photography, Digital Campaign
Shot in NYC

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Adrianna Housman

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About Me
I’m a creative leader with 10 years of experience and 6 years in-house, specializing in editorial content, brand storytelling, and cross-channel campaigns. Proven ability to lead high-performing teams and deliver visually compelling, data-driven work that drives engagement and business impact. Let’s connect to bring your creative vision to life!