Hi there! I'm a Brooklyn-based Art & Creative Director with 10 years of experience building visually rich and emotionally resonant brands. From campaign creative to editorial content, I specialize in translating culture into compelling visuals—with a focus on fashion, identity, and community-centered storytelling.
adriannahousman@gmail.com  about me!

Mas Que Un Momento
Campaign


Target Latino Heritage Month
Campaign and Branding
2023
 For this commercial, I led art direction on a series of interconnected vignettes celebrating Latino identity, growth, and community. Rooted in the idea that
"when one of us wins, we all win," the creative highlights how cultural pride and personal achievement are deeply intertwined.

Each scene reflects the ways in which Latinos uplift one another—across generations, friendships, and everyday moments of inspiration. My role was to visually capture that sense of evolution and connection, ensuring every environment, texture, and product placement felt warm, real, and rooted in community. Target products are woven seamlessly throughout, not as props, but as supportive elements in the stories that shape Latino success.






                                           

This piece honors the people, paths, and shared spirit that define the Latino experience—
and how Target stands alongside it, cheering every win.

                  
                 


Team Member Videos
Target Latino Heritage Month
Campaign and Branding
2023

As part of the Más Que Un Momento campaign, we created a series of videos spotlighting Latino Target team members—sharing their personal stories, cultural pride, and experiences working within the company.

These authentic, unscripted moments gave space for identity and heritage to shine through, highlighting the impact of representation, visibility, and community. Each story deepened the campaign’s message: that progress and pride are built together—and that when one of us succeeds, we all do.




Mas Que Un Momento Branding
Target Latino Heritage Month
Campaign and Branding
2023

In addition to art directing the commercial, I led the full rebrand of Target’s Más Que Un Momento campaign—developing a refreshed visual identity that feels both culturally rooted and forward-looking. The rebrand introduced a new system of color, typography, and graphic elements designed to celebrate Latino heritage with warmth, energy, and pride. Built to be flexible and evergreen, the branding continues to live on across Target’s digital platforms and in-store experiences, serving as a lasting foundation for Hispanic Heritage Month and beyond.


Curious how we did? Check out these stats on launch compared to the year prior.
Conversion +710%
Exit Rate -50%
AOV +80%
Bounce Rate -45%

Demand Sales +600%
Traffic  +300%





     
                       

I’ll never forget the energy on set, the conversations with team members, and the pride woven into every detail of this work. This campaign reminded me why I love what I do.


                       

Art Direction, Branding, 360 Campaign
Target Latino Heritage Month
Campaign and Branding
2023
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Adrianna Housman

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About Me
I’m a creative leader with 10 years of experience and 6 years in-house, specializing in editorial content, brand storytelling, and cross-channel campaigns. Proven ability to lead high-performing teams and deliver visually compelling, data-driven work that drives engagement and business impact. Let’s connect to bring your creative vision to life!