Hi there! I'm a Brooklyn-based Art & Creative Director with 10 years of experience building visually rich and emotionally resonant brands. From campaign creative to editorial content, I specialize in translating culture into compelling visuals—with a focus on fashion, identity, and community-centered storytelling.
adriannahousman@gmail.com  about me!

Black Beyond Measure

Target Black History Month
In-Store Signage
2023As part of Target’s broader Black Beyond Measure campaign, I led art direction for the in-store signage experience—bringing the celebration of Black History Month into physical spaces in a way that felt joyful, authentic, and community-led.

My focus was on elevating the presence of Black creators and brand founders through bold visuals, expressive photography, and intentional storytelling. Every element—from casting and styling to texture and typography—was designed to reflect the vibrancy and intersectionality within the Black community, while creating a space for guests to discover, learn, and connect.




From rooftop portraits to studio moments, we blended indoor and outdoor settings to reflect everyday strength and joy.

Each piece of signage was built to serve dual purpose: as an invitation to explore the exclusive BHM collection, and as a platform to spotlight the Black founders and creatives shaping culture today. This was Target’s commitment made visible—in-store, in real time, and in community.




Target Black History Month
In-Store Signage
2023

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Adrianna Housman

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About Me
I’m a creative leader with 10 years of experience and 6 years in-house, specializing in editorial content, brand storytelling, and cross-channel campaigns. Proven ability to lead high-performing teams and deliver visually compelling, data-driven work that drives engagement and business impact. Let’s connect to bring your creative vision to life!