Hi there! I'm a Brooklyn-based Art & Creative Director with 10 years of experience building visually rich and emotionally resonant brands. From campaign creative to editorial content, I specialize in translating culture into compelling visuals—with a focus on fashion, identity, and community-centered storytelling.
adriannahousman@gmail.com  about me!

“Letter to Self”



Shop Latinx Black History Month Campaign
Creative Direction
2022In February 2022, I led creative direction for Shop Latinx’s “Letters to Self,” a multifaceted Black History Month campaign honoring Afro-Latinx self-love and the many ways love moves through our communities. Centered on intimate video portraits and still photography, the campaign invited participants to write love letters to themselves and be photographed alongside someone they love—partners, best friends, chosen family. Paired with a limited-edition merch drop and robust social rollout, the project became a visual love letter in itself—one rooted in identity, vulnerability, and connection.






The love letters became the emotional core of the project—tiny moments of affirmation and power. They added depth to the visuals, turning each photo into something more lasting and layered.

This campaign was about community, but it was also about self-worth. About recognizing that love—when shared or held quietly for ourselves—is a radical act.




The Product



At the heart of the campaign was a limited-edition merch drop—long-sleeve tees in vibrant Corazón and Sol colorways, designed as wearable love letters to the community. Emblazoned with the phrase “Seen, Supported, Celebrated,” the pieces echoed the campaign’s core themes of self-worth, connection, and collective uplift. 20% of proceeds supported VidaAfrolatina, an international women’s fund aiding Black and Afro-descendant groups addressing sexual violence in Latin America. This wasn’t just merch—it was a message.





The Social Arm


The campaign extended across social platforms to amplify the stories behind the shoot and invite the broader community into the conversation. Through short-form videos, love-letter excerpts, behind-the-scenes content, and shareable imagery, we transformed the campaign into something deeply participatory and emotionally resonant.

Each post mirrored the tone of the shoot—tender, honest, and rooted in cultural pride—while giving visibility to the merch drop in a way that felt intentional rather than transactional. This wasn’t just a campaign—it was a love letter to the community itself.

Press


The "Letters to Self" campaign garnered attention from various media outlets, underscoring the campaign's significance in promoting self-love and uplifting the Afro-Latinx community. 
Shop Latinx Black History Month Campaign
Creative Direction
2022

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Adrianna Housman

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About Me
I’m a creative leader with 10 years of experience and 6 years in-house, specializing in editorial content, brand storytelling, and cross-channel campaigns. Proven ability to lead high-performing teams and deliver visually compelling, data-driven work that drives engagement and business impact. Let’s connect to bring your creative vision to life!