Just Say Oui
Oui by Jean Dousset Brand LaunchBranding, Photography
2018-2019
Setting the tone for a modern luxury brand.
Launch Campaign HighlightsFrom the very beginning, our goal was to position Oui by Jean Dousset as approachable yet aspirational. The launch visuals leaned into softness, simplicity, and sparkle—with refined styling, thoughtful posing, and storytelling that felt intimate and modern.
Elevated, everyday luxury.
Photography DirectionI played a key role in pre-production—scouting models, building moodboards, and defining the visual language of the shoot. We focused on casting real, relatable beauty and styling that made fine jewelry feel wearable for the every day.
Design systems that scale with elegance.
Brand Elements + Graphic LanguageFrom serif-forward typography to hand-drawn sparkles and accents, I developed a library of reusable brand assets that added warmth and personality. These graphic systems allowed us to keep every touchpoint—from email to social—visually cohesive and fast to produce.
Built to move, designed to scale.
Digital Design & MotionI created a suite of dynamic ecommerce assets—from homepage animations to scalable templates—designed to bring fluidity, polish, and cohesion to the brand’s digital experience. Motion added a sense of luxury, while modular systems helped the lean team execute efficiently and consistently.
This work laid the foundation for Oui by Jean Dousset’s digital presence and shaped how I think about building modern luxury brands—elevated, inclusive, and made to resonate deeply without ever feeling out of reach.
Oui by Jean Dousset Brand Launch
Branding, Photography
2018-2019