Hi there! I'm a Brooklyn-based Art & Creative Director with 10 years of experience building visually rich and emotionally resonant brands. From campaign creative to editorial content, I specialize in translating culture into compelling visuals—with a focus on fashion, identity, and community-centered storytelling.
adriannahousman@gmail.com  about me!

Beautycon LA/NYC

Beautycon Branding and Event Signage
Senior Designer
2018-2019From 2018 to 2019, I served as Senior Designer at Beautycon, leading creative direction across digital, print, and experiential platforms. I was instrumental in shaping the visual identity of Beautycon's flagship festivals in LA and NYC, as well as the innovative BeautyconPOP retail experience. My work encompassed everything from social media assets and email campaigns to large-scale event signage and immersive installations, all aimed at fostering community and celebrating inclusivity within the beauty industry.




Crafting a cohesive and inclusive aesthetic

Festival Branding & Visual Identity
At Beautycon LA and NYC, I developed a vibrant, expressive visual system that brought the brand to life across every physical touchpoint. From promotional materials and stage backdrops to badges, programs, and large-scale banners, each piece was designed to guide, engage, and celebrate Beautycon’s diverse audience—reinforcing the brand’s commitment to inclusivity, self-expression, and immersive storytelling.




Engaging a global community online.

Digital Campaigns & Social Media
I spearheaded the creation of dynamic digital content, including social media graphics, email newsletters, and web assets. These materials were designed to amplify event buzz, highlight brand partnerships, and maintain consistent engagement with Beautycon's expansive online following.




BeautyconPOP Experience

Designing immersive retail environments.
For BeautyconPOP, an experiential retail initiative, I contributed to the design of interactive spaces that blended commerce with community. This involved creating thematic installations and signage that encouraged exploration and social sharing, enhancing the overall consumer journey.


Experiential design for Beautycon POP featured the 60ft transitional space between the final gallery, the stage room, and the POP shop. 


This work marked a pivotal moment in my early career—where I saw firsthand how bold design, thoughtful storytelling, and community-centered visuals can transform a live event into something bigger than itself. From physical spaces to digital platforms, every detail was an opportunity to connect, uplift, and empower.

Beautycon Branding and Event Signage
Senior Designer
2018-2019
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Adrianna Housman

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About Me
I’m a creative leader with 10 years of experience and 6 years in-house, specializing in editorial content, brand storytelling, and cross-channel campaigns. Proven ability to lead high-performing teams and deliver visually compelling, data-driven work that drives engagement and business impact. Let’s connect to bring your creative vision to life!